The Bluespark Blog

Aug 17 2016

Building the Best Site for B2B Ecommerce

The B2B and B2C buying processes are different, and they’re often not created equal. Retail companies sometimes offer a great digital shopping experience for their consumers and a secondary — and less suitable — option for their wholesalers.

Jul 5 2016

6 Great Examples of Content-Driven eCommerce in the Outdoor Industry

Storytelling has long been a way for humans to connect. It's a powerful marketing tool and companies in the ecommerce space have been finding ways to tap into the strength of storytelling to reach customers. Whether you refer to it as content-driven commerce, content marketing, or story-based commerce, good stories are at the heart of the connection process. 

Customer Touchpoints - What's in the Packaging

There are many points along the customer journey with your company where the customer has the opportunity to interact with your brand, whether it’s a light touchpoint (like glancing at your logo or an ad) or something more substantial, like visiting a store, buying their first product, or calling your company. Ideally, you’ve spent time thinking through the main ways a customer may find you, and you’ve engineered that meeting to impress your message on the customer. 

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