The Bluespark Blog
DrupalCon Dublin is approaching quickly and three Bluespark employees are getting excited. Bluespark's President and Founder Michael Tucker, CEO Rick Cecil, and COO Ashleigh Thevenet are making the trip this year. As regular contributors to and supporters of the Drupal community, we always look forward to attending DrupalCons.
Recently, Bluespark UX Strategist Mark Dodgson was invited to speak with Michael Schofield, frontend librarian and host of the LibUX podcast, a show focused around design, development, and user experience in libraries and higher-ed web. This particular episode focuses on user experience and Bluespark's proven design and development process.
The B2B and B2C buying processes are different, and they’re often not created equal. Retail companies sometimes offer a great digital shopping experience for their consumers and a secondary — and less suitable — option for their wholesalers.
Outdoor Retailer is a trade show for, well, the outdoor industry. It’s all about skiing, fishing, camping, manufacturing, retail, and technology.
And that’s exactly why we’re heading there.
We don't design new waterproof fabrics or solar charging accessories, but we do build websites.
The first thing you should know about Curtis Walston is that he loves North Carolina State University. And that means, he loves tailgating with his family, going to Pack football games, and making sure people know he is not a Tar Heels fan.
But that’s not why Bluespark hired him. Or why we looked for a Chief Financial Officer in the first place.
Storytelling has long been a way for humans to connect. It's a powerful marketing tool and companies in the ecommerce space have been finding ways to tap into the strength of storytelling to reach customers. Whether you refer to it as content-driven commerce, content marketing, or story-based commerce, good stories are at the heart of the connection process.
There are many points along the customer journey with your company where the customer has the opportunity to interact with your brand, whether it’s a light touchpoint (like glancing at your logo or an ad) or something more substantial, like visiting a store, buying their first product, or calling your company. Ideally, you’ve spent time thinking through the main ways a customer may find you, and you’ve engineered that meeting to impress your message on the customer.