The Bluespark Blog

May 8 2015

Ready for DrupalCon LA?

We are. The Bluespark team is heading west, and looking forward to meeting you at DrupalCon LA.

Stop by Bluespark (Booth 808) for swag, good cheer, and the following five-minute presentations coinciding with coffee breaks—think of these as a shot of espresso in your Drupal. :)

Tuesday, May 12:

10:15 am coffee break -- Bluespark UX director Rick Cecil will discuss "Engagement Strategy: Giving Your Organization Clarity and Focus.”

Feb 12 2015

Engagement Strategy: a unified vision of success

Facebook. Twitter. Instagram. Pinterest. Mailing lists. Website. Blog. Comments. Calendar. Forums. Mobile. Web. Apps. Tablets. Phones. Content Strategy. Marketing Strategy. Experience Strategy. Brand Strategy. Web Analytics. Contextual Inquiry. Market research. Usability Testing. Interaction Design. Information Architecture. UI Design. SEO. Landing Page Design. User Experience. Creative Design...

And the list goes on.

Feb 9 2015

What’s your budget? No, seriously, tell us your budget.

It’s time we had a difficult conversation. I think you’re old enough. We’ve been dancing around this issue for far too long.

We really, really need to know your budget.

I know. It’s scary. It’s a big leap of faith to tell someone your project budget up front. But it could significantly increase the quality of proposals you receive — and save you a lot of time reviewing proposals from companies that would never be a great fit for you.

Jan 22 2015

Start your content + commerce revolution

Shifting to a content-driven commerce focus is a daunting challenge.

Whether you are a media company adding commerce to your site or a retail site wanting to add richer editorial, there are very different skillsets required to sell product versus those needed for writing and curating content. How do you successfully blend these skillsets — much less these seemingly disparate websites — into a single, cohesive whole?

It ain’t easy, but it’s worth it.

Jan 14 2015

5 Technologies to focus on in 2015

Last year we wrote about 5 technologies to focus on in 2014. Now in 2015 we see new opportunities.

In keeping with the best of yearly traditions, we follow up here with the 5 technologies worth your attention in 2015. These are not bleeding edge technologies. Rather, these are technologies or platforms or ideas that are starting to mature and are worth investing your time and getting ahead of the curve.

Content or Commerce? Who's the boss?

Selling online is easy, right?

Get a shopping cart and a merchant account, and... Done! Well, hold on a bit. You’ll want discount codes and special offers. You want to accept Paypal, too. Probably need to add bundles. And maybe you should list your products on Amazon’s storefront? Channel diversity is good, right? Speaking of Amazon, can we make our shopping cart work exactly like theirs?

Dec 18 2014

Failure to Launch

We’ve all been there. The clock is ticking down to launch and the issues keep mounting.

Some issues are launch critical, but many of them could wait until after the site has been launched. Some are new features disguised as bugs. All of them, though, will delay the launch. And no matter where you sit on the project team, not launching on a deadline that you know you can meet can be extremely frustrating—especially when those delays can last months or even years. (Yes, I said years!)

Dec 12 2014

10 Challenges You Face when Designing for Library Locations

University Libraries face many challenges. One of them is connecting their physical space to the digital space. Libraries are often spread across many buildings all over the campus and the people that work at the different libraries often have very different ideas about how their library should be represented on the Web. In this post, we address ten challenges University Libraries face when taking their libraries online.

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