The Bluespark Blog

Aug 17 2016

Building the Best Site for B2B Ecommerce

The B2B and B2C buying processes are different, and they’re often not created equal. Retail companies sometimes offer a great digital shopping experience for their consumers and a secondary — and less suitable — option for their wholesalers.

Jul 5 2016

6 Great Examples of Content-Driven eCommerce in the Outdoor Industry

Storytelling has long been a way for humans to connect. It's a powerful marketing tool and companies in the ecommerce space have been finding ways to tap into the strength of storytelling to reach customers. Whether you refer to it as content-driven commerce, content marketing, or story-based commerce, good stories are at the heart of the connection process. 

Customer Touchpoints - What's in the Packaging

There are many points along the customer journey with your company where the customer has the opportunity to interact with your brand, whether it’s a light touchpoint (like glancing at your logo or an ad) or something more substantial, like visiting a store, buying their first product, or calling your company. Ideally, you’ve spent time thinking through the main ways a customer may find you, and you’ve engineered that meeting to impress your message on the customer. 

May 5 2016

Independent Validation

Bluespark was excited to discover that we were just named one of 2016's Best Drupal Developers and Best eCommerce Developers by Clutch, an independent review company. 

May 3 2016

The Art of Sketching before Wireframing. OK, it’s not really Art!

The Bluespark Design Process - PART 1


So you’ve got a great idea. Spent months thinking about it. Sold the idea to internally key stakeholders. Grabbed the attention of the right people, organized a team and managed to get funding. You’ve selected your agency and have gone through a discovery process and are ready to design out the idea. Now what?

Apr 28 2016

DrupalCon 2016: New Orleans: Small Talks

Universities and libraries will be the focus this year in a couple focus talks we are hosting at our booth this year. We'll be highlighting some great ways to get buy-in from multiple stakeholders, ways to reduce the cost of user testing, and tips on bringing a digital library online. Add these short coffee talks to your calendar!

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