The Bluespark Blog
ITALY Magazine welcomes a new addition to our team, Silvana Calderone, as the Vice President of Advertising. Calderone will manage the advertising department and oversee sales and strategic direction for this digital Italian lifestyle brand.
This is not a post about 5 cutting-edge technologies that may become relevant in 2014. This is a post about 5 technologies that are ready to be applied to your site today. However, not enough people are taking advantage of them and, most importantly, you simply cannot afford to ignore them any longer.
Open source is taking over in all sorts of different industries. But travel is still largely untouched territory. For a little while at least.
This was perhaps the most important take-away from Bluespark’s first visit to World Travel Market in London earlier this month.
I recently had a need at work to do some cleanup of a taxonomy vocabulary. The problem stemmed from messy data in a spreadsheet, that would be the source for an ongoing feeds import. This meant that I needed to provide a solution that allowed the clients to:
Join us at World Travel Market booth TT483 to learn more about Bluespark's exciting work in the travel industry. In addition to our consulting work with top industry players such as TripAdvisor, we’ve developed some powerful tools for hoteliers, travel agencies, and media that we’ll be showcasing:
Bluespark took on a new challenge recently. In addition to working towards making Drupal a great platform for travel and building sites for some rather cool organisations, we are also further developing a recently-acquired online media brand entirely in-house. It happens to cover one one of our favorite subjects: Italian food, travel, art and culture.
At Drupalcon Prague an underlying theme was very clear. Drupalers are expanding their concerns to issues beyond just worrying about how to keep sites up and running or how to properly build views or layout pages. An increasing number are turning their focus on how best to take advantage of all these wonderful CMS tools we create to deliver tangible results (and not just a site). A key component of delivering results is, of course, defining a site's content strategy and, as such, I was particularly pleased to see content strategy related BOFs and sessions at Drupalcon Prague.
How often have you found yourself working on the requirements for a new feature and got into a heated debate about what your users actually want or need?
If only we could conduct some user research. But we don’t have the [time, budget, resources] to conduct research, so we’ll just skip it.
But these debates are understandable (especially if you skipped the user research). Departments within an organization have relationships with different types of customers -- and, even if they do have a relationship with the same customer, their interactions with them are different.