Posts on the topic of ecommerce
Justin Williams is the newest member of the Bluespark team and SVP of Digital Commerce and Channels. I chatted with him about ways for brands to stand out and execute successful ecommerce. Justin had some really great things to say, so I’ve broken the interview into two phases. This is Act 1. "Act 2: The Most Important KPIs", will publish on Nov. 8.
The people behind flourishing ecommerce sites understand the need to produce content that does more than just sell. They know they need content that educates, inspires trust, entertains, and connects.
We’re excited to announce that StickerGiant launched its new website yesterday!
The look and feel is sleeker and the user experience is easier. But there’s much more happening under the hood that got us to this new and exciting place. Let’s take a look.
The most important measure of an ecommerce site is its sales. If people put items into their shopping cart, go through checkout, and pay, that's a success. If they abandon the cart without buying, something has gone wrong. Not only is that a missed sale, it could be a potential customer who was too frustrated to come back again.
In 2016, independent research firm Forrester, released a study about how companies use content and commerce. Forrester noted that “working with current legacy CMS or implementing a new CMS were named as two top technology concerns,” for companies.
So, we'd like to know, what is your situation? Thanks, in advance, for your time!
It’s time to pack the skis (and snowboards, hats, boots, etc.) because we’re heading to the 2017 Outdoor Retailer Winter Show in Salt Lake City!
This will be our second Show but our first winter one. I’m not sure we’ll enjoy a Skratch Labs tofu bowl outside this year, but I’m sure there will be plenty of other delicious food.