Posts on the topic of ecommerce
The most important measure of an ecommerce site is its sales. If people put items into their shopping cart, go through checkout, and pay, that's a success. If they abandon the cart without buying, something has gone wrong. Not only is that a missed sale, it could be a potential customer who was too frustrated to come back again.
In 2016, independent research firm Forrester, released a study about how companies use content and commerce. Forrester noted that “working with current legacy CMS or implementing a new CMS were named as two top technology concerns,” for companies.
So, we'd like to know, what is your situation? Thanks, in advance, for your time!
It’s time to pack the skis (and snowboards, hats, boots, etc.) because we’re heading to the 2017 Outdoor Retailer Winter Show in Salt Lake City!
This will be our second Show but our first winter one. I’m not sure we’ll enjoy a Skratch Labs tofu bowl outside this year, but I’m sure there will be plenty of other delicious food.
While ecommerce as a practice may feel mature, we’re still just getting started. Remember just a few years ago? Early ecommerce sites were met with skepticism. The process of buying online was interesting and novel and a few hearty souls took the risk. The brands that were successful made buying from a virtual catalog easy.
The trend has been heading this way for a while. Content can help drive commerce. Storytelling is good for business. Now it even has a common name — or many names. Content-driven commerce. Content commerce. Storytelling commerce.
At the end of the day, though, the goal of combining content and commerce is the same. Stories enable people to relate, and relating to a product or a service makes that item easier to sell.
We're excited to announce that Obermeyer, the Colorado-based ski company, released its new enterprise ecommerce website on Drupal 8 and Drupal Commerce 2.x. The site is the first ecommerce project to launch on Drupal 8.