The most important measure of an ecommerce site is its sales. If people put items into their shopping cart, go through checkout, and pay, that's a success. If they abandon the cart without buying, something has gone wrong. Not only is that a missed sale, it could be a potential customer who was too frustrated to come back again.
Last week our team was in Marrakech, Morocco for a company retreat.
Since we're a company with international employees and no office, it makes sense to meet ... well, anywhere, really. We collaborate and communicate every single day, but we don't get a chance to go out to dinner and chat in person as much as some coworkers might.
In 2016, independent research firm Forrester, released a study about how companies use content and commerce. Forrester noted that “working with current legacy CMS or implementing a new CMS were named as two top technology concerns,” for companies.
So, we'd like to know, what is your situation? Thanks, in advance, for your time!
In classic end-of-the-year fashion, it’s time to take a look back at 2016.
After an exciting year, I’d like to thank everyone — our clients, our peers, the Drupal community, and the hard workers at Bluespark — for making it so successful. As a digital agency, we’re successful when we produce high caliber work and our clients are happy. And we really truly want our clients to be happy.
Who is allowed to access an academic library's website? This often turns out to be a complicated question. Copyrighted materials are often licensed only for use within the institution, or just to select groups. Authenticating users and determining authorization involves more than just getting a user ID and a password.
Keeping things simple by hiding the complexity
While ecommerce as a practice may feel mature, we’re still just getting started. Remember just a few years ago? Early ecommerce sites were met with skepticism. The process of buying online was interesting and novel and a few hearty souls took the risk. The brands that were successful made buying from a virtual catalog easy.
The trend has been heading this way for a while. Content can help drive commerce. Storytelling is good for business. Now it even has a common name — or many names. Content-driven commerce. Content commerce. Storytelling commerce.
At the end of the day, though, the goal of combining content and commerce is the same. Stories enable people to relate, and relating to a product or a service makes that item easier to sell.