Case Study: Integrative Nutrition - Health Coach Websites
In just 20 years, under the charismatic leadership of founder Joshua Rosenthal, MScEd, Integrative Nutrition has grown from a small group of committed students into the world’s largest nutrition school at the forefront of the health and wellness movement, with 25,000 students and graduates in over 90 countries.
The web and social media have provided powerful tools to support this growth. One of the main resources Integrative Nutrition provides for health coaches – people who have completed the Health Coach Training Program, is the ability to create, personalize and maintain individualized web sites to support their own health goals and those of their coaching clients.
Integrative Nutrition invited Bluespark to review the Health Coach Website creation tool ("Marketing Toolkit") and help them to improve and upgrade it so that they could better meet health coach and client needs. From the founder down, the mantra was "No barriers!" The guiding theory is that good design makes effective users.
Bluespark suggested a two-pronged approach. We would upgrade the overall web infrastructure from Drupal 6 to Drupal 7, fixing issues along the way and providing Integrative Nutrition with a robust and modern website platform on which to base future enhancements. Simultaneously, we would redesign the user experience of the Marketing Toolkit itself and implement that as part of the migration to Drupal 7. The end result is a much more powerful platform for Integrative Nutrition and a much better experience for users.
Bluespark UX proposed the new, rebranded website management tool after comprehensive interviews and research. The new Toolkit helps Health Coaches set up their Health Coach Websites quickly, achieving better design results with less effort. It also encourages students to actively use their websites to build their health coaching businesses, both during the program and after graduation.
Bluespark Technology built a smooth migration path that would allow users to choose when to migrate from the old solution to the new one. This offered a smoother experience during migration and also provided failsafes as the two systems could run concurrently and an optimal experience could be guaranteed throughout. With over 20,000 student websites and 1.5 million content pages, the challenge was significant both in terms of complexity and scale.
- The Marketing Toolkit website builder allows a Health Coach to build standard content pages, run a blog, list events, share recipes and mix their content with content provided directly from the Integrative Nutrition School. This combination means that a website can be up and running quickly with rich content and the health coach can gradually customize.
- A built-in flexible website theming tool allows the user to quickly personalize their site and view the changes in real time.
- Identity management integrates with the wider identity solution across the Integrative Nutrition set of tools, allowing for a smooth single-sign on experience and webservices sync for any contacts coming via the website to the custom-built CRM application for health coaches.
- The underlying infrastructure enables the tool to scale both vertically by adding more powerful servers, as well as horizontally by dividing students across multiple Drupal website instances.
- Bluespark delivered a complete rebuild of the infrastructure in Drupal 7, along with system tools to support phased migration of users, and redefined the underlying infrastructure - in just 4 months.
Bluespark does the Web, and Drupal, differently. While many web shops are unable to execute--or are even unaware of--the need for website development that puts the user first, we build sites and applications that are thoughtfully and intentionally designed with users in mind.
By researching, designing, and developing the enterprise social web, we are creating well-balanced, modern sites that are scalable in structure and intelligent in design. We are experts in user experience (UX) design, user interface (UI) and mobile UI design, interaction design, Drupal 6 and 7 site building, Drupal Commerce and custom Drupal module development. Read about our latest contributions at www.bluespark.com and on drupal.org.
About Integrative Nutrition
Since 1992, Integrative Nutrition has been the cutting-edge leader in holistic nutrition education. As the largest nutrition school in the world, we educate and transform the lives of our students with the world’s foremost experts in nutrition and wellness like Andrew Weil, MD, Arthur Agatston, MD, Barry Sears, PhD, Mark Hyman, MD and Geneen Roth, among many others.