Posts on the topic of ecommerce

Feb 13 2017

Ensuring a Seamless Checkout Process

The most important measure of an ecommerce site is its sales. If people put items into their shopping cart, go through checkout, and pay, that's a success. If they abandon the cart without buying, something has gone wrong. Not only is that a missed sale, it could be a potential customer who was too frustrated to come back again.

Jan 26 2017

Short Survey: Implementing Content Management Systems

In 2016, independent research firm Forrester, released a study about how companies use content and commerce. Forrester noted that “working with current legacy CMS or implementing a new CMS were named as two top technology concerns,” for companies.

So, we'd like to know, what is your situation? Thanks, in advance, for your time!

 

Nov 8 2016

Content Really Can Help Smaller Brands Compete


While ecommerce as a practice may feel mature, we’re still just getting started. Remember just a few years ago? Early ecommerce sites were met with skepticism. The process of buying online was interesting and novel and a few hearty souls took the risk. The brands that were successful made buying from a virtual catalog easy.

Oct 31 2016

Content + Commerce: Preparing for 2017 with a Look at 2016 Trends

The trend has been heading this way for a while. Content can help drive commerce. Storytelling is good for business. Now it even has a common name — or many names. Content-driven commerce. Content commerce. Storytelling commerce.

At the end of the day, though, the goal of combining content and commerce is the same. Stories enable people to relate, and relating to a product or a service makes that item easier to sell.

Aug 17 2016

Building the Best Site for B2B Ecommerce

The B2B and B2C buying processes are different, and they’re often not created equal. Retail companies sometimes offer a great digital shopping experience for their consumers and a secondary — and less suitable — option for their wholesalers.

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