Feb 9 2015

What’s your budget? No, seriously, tell us your budget.

It’s time we had a difficult conversation. I think you’re old enough. We’ve been dancing around this issue for far too long.

We really, really need to know your budget.

I know. It’s scary. It’s a big leap of faith to tell someone your project budget up front. But it could significantly increase the quality of proposals you receive — and save you a lot of time reviewing proposals from companies that would never be a great fit for you.

Dec 18 2014

Failure to Launch

We’ve all been there. The clock is ticking down to launch and the issues keep mounting.

Some issues are launch critical, but many of them could wait until after the site has been launched. Some are new features disguised as bugs. All of them, though, will delay the launch. And no matter where you sit on the project team, not launching on a deadline that you know you can meet can be extremely frustrating—especially when those delays can last months or even years. (Yes, I said years!)

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